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“A VOW is a purely religious act which cannot be taken in a fit of passion. It can be taken only with a mind purified and composed and with God as a witness”.
Mahatma Gandhi

There lies great power in Commitment, the dedication is the fuel. VOW Fresh stands for the commitment with an immense dedication to serve each and everyone associated with us by adding value to their experience. An experience which generally no one really counts being its really basic nature of existence.


We started as a wholesale business about 30 years ago, we observed there is a need to organize the market. A need to bridge the gap between the FnV ( Fruits and Vegetables) and consumers. VOW believes in change and aims at changing the traditional approach to a service-based conventional approach.



VOW started as Vegetables On Wheels, in the year 2018 with a customized mobile cart, no one has ever seen before, a combination of quality and hygiene. Vegetables On Wheels gave an experience where FnV purchase had a luxurious essence. Started with three apartments, soon our Mobile Carts started servicing all major apartments in the city. Vegetables On Wheels became a part of every household when all of us were going through a COVID19 crisis.

Vegetables on Wheels

You can also use this for Vegetables on Wheels


While our mobile carts were looking after door to door, we felt a need to serve the corporate. VOW Corporate came into existence in December 2018, when we tied up with a renowned school for their FnV requirements. With our key focus on quality, we added more and more clients to our corporate wing. Our clients include various schools, colleges, cafes and restaurants in the city.

For Corporate


Dehradun is a growing market, and like every growing market and a developing city, there are supermarkets coming up in every locality. Most supermarkets set up a FnV counter but what gets difficult is maintaining the quality and the question arises on how to manage fresh FnV? We came up with an answer to this, and the answer was VOW Stores. VOW Stores started in March 2020. VOW Stores is your one-stop-shop for all your FnV needs that too at the wholesale prices.

VOWFRESH.IN – Online Store

The title says it all; our new baby an online platform and an app, that gives you the power to get fresh FnV with just a press of a button.  You order and we deliver.


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